Soft Saving: Gen Z’s Shift Toward Present Happiness
A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, financial success complied with an acquainted pattern: gain steadily, conserve boldy, get a home, and prepare for retirement. Yet Gen Z is coming close to money with a fresh viewpoint. Rather than focusing only on long-term build-up, this generation is focusing on equilibrium, well-